Foolproof Tips on Improving Brand Design

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improving brand design

What’s going on, in a pinch with logo design for your brand? Here are foolproof tips on improving brand design. Shawn with Butler Branding thought it would be kind of cool to give you an inside look at behind the scenes of part of some process and specifically how do we go from strategy to design.

A lot of times, there’s a bit of mystery, you know, how do you go from a concept to something tangible or something that you can actually see when it comes to graphics.

Today we’re gonna be sitting with one of our designers Chris Orosco, who’s the mastermind behind a lot of the designs you’ve been seeing from Butler. We’re gonna show you a couple of different approaches that he takes because not every design is the same. Sometimes, there’s design for a logo, ad, and publication.

Shawn: Chris, how long have you been doing design?

Chris: I’ve been designing for about seven years, three years professionally.

Shawn: Chris, I put out an interesting ad when we were looking for a graphic designer for help and basically I came up with the ugliest ad design I could think of and I wanted someone to basically tear it apart and make something better. Chris’s response was actually the best out of all of them.

It’s one thing to strategize with clients what conceptually a website should look like or a brand identity system should look like. There are different types of designs that we’re gonna be talking about:

Brand Design and Branding

  • A good creative brief should be clear and concise and to the point. It varies depending on projects obviously, some projects require more of a descriptive brief.
  • Find sources of inspiration. Before I even get on the computer or even start sketching, I’ll spend half an hour – now we’re perusing design books. There are so many sources of inspiration, whether it be going outside, taking a walk looking at observing the environment. After that I will tend to go to the old sketchbook where I can refine my ideas.
  • Once I’m ready I’ll take it into Illustrator and it’s just a matter of execution from there.
  • Try to utilize some negative space. So basically here, we wanted to give a lot of white space, a lot of negative space clean imagery and basically just try to follow what the client asked for in the strategy document.
  • We’re gonna pitch to the client the design ideas.
  • What is a responsive logo, basically you should be used in different context – which will be like favicon or a print ad or large banner okay. Logos nowadays, they aren’t just on print. We notice that some icons are really detailed – which if you’re looking at that on a mobile phone or if you’re looking on smaller devices, it’s really hard to see what that is and so you got that.

HOW TO: Design a Brand System

By: Butler Branding Agency

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